Book of Donmon Teith

Leading marketing expert V. Kumar shows how to use Customer Lifetime Value (CLV) to target customers with higher profit potential...manage and reward existing c

This book is a response to a need in the market place in the fast-growing field of customer profitability analysis and the profitable management of customer rel

In this pathbreaking book, world-renowned Harvard Business School service firm experts James L. Heskett, W. Earl Sasser, Jr. and Leonard A. Schlesinger reveal t

How do companies in mature markets--where savings from cost-cutting have been exhausted and breakthrough innovations are hard to come by--achieve sustainable in