Book of Donmon Teith

Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. When the need

Arch Woodside provides useful tools amd a mental model for learning about how executives and customers think within marketplace contexts.

'Market Driven Strategy' is a buzzword that many business people use without fully grasping its meaning. Now George Day, the inventor of the phrase, follows up

He presents a proven market-driven approach to formulating and implementing competitive strategy at the business-unit level - "in the trenches" - based upon mat

Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach re