Branding

Branding
Author :
Publisher : Springer
Total Pages : 230
Release :
ISBN-10 : 9781349126286
ISBN-13 : 1349126284
Rating : 4/5 (284 Downloads)

Book Synopsis Branding by : John M. Murphy

Download or read book Branding written by John M. Murphy and published by Springer. This book was released on 2016-07-27 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands are among the most valuable assets of most of today's corporations. Brand names are the lingua franca of commerce. Branding is all about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively. It combines the practical experience of marketing executives, trade mark lawyers, designers, advertising agents and others. It provides an international perspective on branding and is the first, authoritative book written on this increasingly important subject.


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