Marketing and Sales Analytics

Marketing and Sales Analytics
Author :
Publisher : Pearson Education
Total Pages : 250
Release :
ISBN-10 : 9780133592924
ISBN-13 : 0133592928
Rating : 4/5 (928 Downloads)

Book Synopsis Marketing and Sales Analytics by : Cesar A. Brea

Download or read book Marketing and Sales Analytics written by Cesar A. Brea and published by Pearson Education. This book was released on 2014 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, an effective marketing analytics executive is even more important than a brilliant data scientist. That's because successful analytics investments now require managerial orchestration of many elements that go far beyond conventional definitions of analytics. Marketing and Sales Analytics examines the experiences of sales and marketing leaders and practitioners who have successfully built high value analytics capabilities in multiple industries. Then, drawing on their experiences, top analytics consultant Cesar Brea introduces overarching frameworks and specific tools that can help you achieve the same levels of success in your own organization. Brea shows how to: Establish the "ecosystemic" conditions for analytic success Reconcile the diverse perspectives that impact analytics initiatives ("Business v. IT," "Sales v. Marketing," "Analysts v. Creatives v. Managers," and "Everyone v. Finance") Decide what success will "look like" Agree on the questions to ask Organize both internal and external data Establish operational flexibility, and balance flexibility with efficiency Recruit the right people and organize them optimally Intelligently decide what to do yourself, and what to hire vendors for Balance research, analytics, and testing Implement proven research, analytics, and testing strategies Deliver results through storytelling (and recognize its limitations) Control the biases that creep into analytics research Maintain momentum, implement governance, and "keep score"


Marketing and Sales Analytics Related Books

Marketing and Sales Analytics
Language: en
Pages: 250
Authors: Cesar A. Brea
Categories: Business & Economics
Type: BOOK - Published: 2014 - Publisher: Pearson Education

DOWNLOAD EBOOK

Today, an effective marketing analytics executive is even more important than a brilliant data scientist. That's because successful analytics investments now re
Marketing Analytics
Language: en
Pages: 241
Authors: Mike Grigsby
Categories: Business & Economics
Type: BOOK - Published: 2018-04-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The seco
Marketing Analytics Roadmap
Language: en
Pages: 159
Authors: Jerry Rackley
Categories: Business & Economics
Type: BOOK - Published: 2015-05-30 - Publisher: Apress

DOWNLOAD EBOOK

Many managers view marketing as a creative endeavor, not something that is measurable or manageable by numbers. But today’s leaders in the C-suite demand grea
Business Analytics for Sales and Marketing Managers
Language: en
Pages: 234
Authors: Gert H. N. Laursen
Categories: Business & Economics
Type: BOOK - Published: 2011-03-16 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps y
Marketing Analytics
Language: en
Pages: 727
Authors: Wayne L. Winston
Categories: Computers
Type: BOOK - Published: 2014-01-08 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and im