Book of Donmon Teith

With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integra

Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communica

The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into

Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles