Book of Donmon Teith

Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communicat

Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communicat

Praise for the first edition: ‘An excellent text for exploring marketing communications in the 21st century.’ - Ann Torres, Lecturer in Marketing, National

The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects h

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketi