Marketing Decision Making and the Management of Pricing

Marketing Decision Making and the Management of Pricing
Author :
Publisher : IGI Global
Total Pages : 274
Release :
ISBN-10 : 9781466640955
ISBN-13 : 1466640952
Rating : 4/5 (952 Downloads)
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Book Synopsis Marketing Decision Making and the Management of Pricing by : Rajagopal

Download or read book Marketing Decision Making and the Management of Pricing written by Rajagopal and published by IGI Global. This book was released on 2013-05-31 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership"--Provided by publisher.


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