Marketing Foundations and Functions
Author | : James L Burrow |
Publisher | : Thomson South-Western |
Total Pages | : 0 |
Release | : 1994 |
ISBN-10 | : 0538625414 |
ISBN-13 | : 9780538625418 |
Rating | : 4/5 (418 Downloads) |
Download or read book Marketing Foundations and Functions written by James L Burrow and published by Thomson South-Western. This book was released on 1994 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Foundations and Functions is designed to follow the recommendations set forth in the competency-based National Marketing Curriculum. This is the ideal, complete educational package for a course which stresses marketing principles and skills from the stand-point of the career marketer. This four-color, hardbound text comes with a highly functional Teacher's Edition with valuable marginal suggestions to help make the course entertaining and interactive.