Book of Donmon Teith

Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in t

Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertis

This is the first book-length study of identity constructions in relation to English as a contact language in advertising of non-English-speaking countries thro

"Seeking Identity: Language in Society" looks at how we define and create identity both as individuals and as a society through language. Our language choices r

Globalization processes have resulted in the emergence of business and management networks in which the sharing of knowledge is of crucial importance. Combining