Book of Donmon Teith

The aerospace industry has a unique business culture and business practices. It is also subject to unique regulatory requirements and financing conventions. Aer

This book provides a comprehensive overview of Marketing in the international aerospace industry. It analyses the distinctive environment and practices of the a

This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to a

This textbook provides a detailed overview of industry-specific business management and technology management practices in aerospace for relevant bachelors and