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Type: BOOK - Published: 1999 - Publisher:
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Type: BOOK - Published: 1999 - Publisher: Financial Times/Prentice Hall
Aimed at tourism agencies, students of tourism and local government agencies, this book explains how to adopt a strategic marketing plan that will enable places
Language: en
Pages: 403
Pages: 403
Type: BOOK - Published: 2002-01-15 - Publisher: Simon and Schuster
Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and
Language: en
Pages: 340
Pages: 340
Type: BOOK - Published: 2004-05-25 - Publisher: SAGE
The second edition has been fully revised and includes new chapters on marketing strategy in Europe and business culture. 1. The importance of small to medium s
Language: en
Pages: 295
Pages: 295
Type: BOOK - Published: 2010-01-01 - Publisher: Edward Elgar Publishing
Many facets of place branding, such as identities, image, promotion or sense of place, have been around for a long time. However, the need to analyse their natu