Book of Donmon Teith

Gain the leading-edge intelligence and insight needed to market telecommunications services successfully amidst greater competition from local exchange companie

Offering telecom service providers a survival strategy based on customer-centered marketing, this forward-looking resource helps strategic planners and managers

"Offering a strategy based on customer-centered marketing, this resource helps professionals assess their company's market potential and target desirable segmen

In today's telecommunications services industry, rapidly changing technologies and a decline in growth are creating intense competition where the customers' que