Download or read book Mastering the Essentials of Sales written by Gerhard Gschwandtner and published by McGraw-Hill Companies. This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes you to the source of sales excellence: the fundamentals. A gold mine of practical wisdom for seasoned professionals and beginners alike, it helps you build a strong foundation in the basics from which to soar to dizzying new levels of professionalism and profitability.