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Customer experience has become the primary method of competitive differentiation between most brands today. While most companies claim that customers and their
Measuring Customer Experience
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Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, thi
Defining, Measuring and Managing Consumer Experiences
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This book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuring the dynamics of modern consumer behavi
Choice Hacking
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What if you could use Nobel prize-winning science to predict the choices your customers will make? Customer and user behaviors can seem irrational. Shaped by me
The Customer of the Future
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With emerging technology transforming customer expectations, it's important to keep a laser focus on the experience companies provide their customers. Tomorrow'