Download or read book Media Effects written by Jennings Bryant and published by Routledge. This book was released on 2009-01-13 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from some of the finest scholars in the discipline, Media Effects serves not only as a comprehensive reference volume for media effects study but also as an exceptional textbook for advanced courses in media effects. Covering the breadth of the media effects arena, this third edition provides updated material as well as new chapters focusing on effects of mobile media and other technologies. As this area of study continues to evolve, Media Effects will serve as a benchmark of theory and research for current and future generations of scholars.