Download or read book The Service Innovation Handbook written by Lucy Kimbell and published by BIS Publishers. This book was released on 2015-01-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an essential read for managers in forms that used to have a product focus and that are trying to shift towards designing services and experiences. By covering the early stages of the innovation process, it guides readers throught developing new knowledge, creating service concepts and prototyping experiences. It's valuable not only for service innovation and design practicioners but also visionary business leaders who understand that creating destinct customer experiences is the future of innovation.