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MKTG
Language: en
Pages: 400
Authors: Charles W. Lamb
Categories: Business & Economics
Type: BOOK - Published: 2018-05-07 - Publisher: Cengage Learning

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Learn Marketing YOUR Way with MKTG! MKTG’s easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Re
MKTG12
Language: en
Pages: 0
Authors: Charles W. Lamb
Categories: Marketing
Type: BOOK - Published: 2019 - Publisher:

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Resource added for the Marketing program 101043, Digital Marketing 311045, and Design and Graphic Technology program 101117.​
Services Marketing Self-Portraits: Introspections, Reflections, and Glimpses from the Experts
Language: en
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Type: BOOK - Published: 2012-03-15 - Publisher: Marketing Classics Press

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Principles of Marketing
Language: en
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MKTG
Language: en
Pages: 0
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"A textbook for first-year Introduction to Marketing courses that is comprehensive and engaging in a magazine-style layout and design with an efficient presenta