Book of Donmon Teith

In today's busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts

This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategi

Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visit

Great exhibits are never an accident. Planning effective exhibits is a demanding process that requires the designer to consider many different aspects and navig

"This book takes you through the collection gallery by gallery, illuminating the art and installations in each room"--From preface.