Museum Marketing and Strategy

Museum Marketing and Strategy
Author :
Publisher : John Wiley & Sons
Total Pages : 545
Release :
ISBN-10 : 9780470370391
ISBN-13 : 0470370394
Rating : 4/5 (394 Downloads)

Book Synopsis Museum Marketing and Strategy by : Neil G. Kotler

Download or read book Museum Marketing and Strategy written by Neil G. Kotler and published by John Wiley & Sons. This book was released on 2008-07-10 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to Define the exchange process between a museum's offerings and consumer value Differentiate a museum and communicate its unique value in a competitive marketplace Find, create, and retain consumers and convert visitors to members and members to volunteers and donors Plan strategically and maximize marketing's value Achieve financial stability Develop a consumer-centered museum


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