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Language: en
Pages: 264
Pages: 264
Type: BOOK - Published: 1995 - Publisher:
The authors use both laboratory experiments and case studies to show how negative advertising drives down voter turnout.
Language: en
Pages: 317
Pages: 317
Type: BOOK - Published: 2013-12-16 - Publisher: Routledge
This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech comm
Language: en
Pages: 221
Pages: 221
Type: BOOK - Published: 2008-07-29 - Publisher: University of Chicago Press
Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elect
Language: en
Pages: 256
Pages: 256
Type: BOOK - Published: 1997-08-01 - Publisher: Free Press
Citing the dangers associated with negative political advertising, a detailed study identifies its link to low voter turnout and discrimination
Language: en
Pages: 349
Pages: 349
Type: BOOK - Published: 2014-03-05 - Publisher: University of Chicago Press
Essays from the Stoic philosopher instructing how to find happiness in a world full of adversity. Lucius Annaeus Seneca (4 BCE–65 CE) was a Roman Stoic philos