Public Relations in Japan

Public Relations in Japan
Author :
Publisher : Routledge
Total Pages : 185
Release :
ISBN-10 : 9781351797740
ISBN-13 : 1351797743
Rating : 4/5 (743 Downloads)

Book Synopsis Public Relations in Japan by : Tomoki Kunieda

Download or read book Public Relations in Japan written by Tomoki Kunieda and published by Routledge. This book was released on 2018-09-21 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts. PR functions are handled predominantly in-house and a degree in a PR field is not a hiring requirement for those agencies which do operate. Mainstream PR history focusses entirely on its organizational aspects, and there are no Japanese PR "gurus" defining the field.


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