Related Books
Language: en
Pages: 592
Pages: 592
Type: BOOK - Published: 2013-09-11 - Publisher: Vintage
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal ca
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2011 - Publisher:
Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestsel
Language: en
Pages: 172
Pages: 172
Type: BOOK - Published: 2002 - Publisher:
Language: en
Pages: 347
Pages: 347
Type: BOOK - Published: 2008-04-11 - Publisher: John Wiley & Sons
In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to
Language: en
Pages: 368
Pages: 368
Type: BOOK - Published: 2010-10-15 - Publisher: Pegasus Books
“Persuasive and based on deep research. Atomic Awakening taught me a great deal."—Nature The American public's introduction to nuclear technology was manife