Book of Donmon Teith

When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you′re out - all those moments

An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace wit

The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design eng