Product Testing with Consumers for Research Guidance, Special Consumer Groups, Second Volume
Author | : Louise S. Wu |
Publisher | : ASTM International |
Total Pages | : 96 |
Release | : 1992 |
ISBN-10 | : 9780803114791 |
ISBN-13 | : 0803114796 |
Rating | : 4/5 (796 Downloads) |
Book Synopsis Product Testing with Consumers for Research Guidance, Special Consumer Groups, Second Volume by : Louise S. Wu
Download or read book Product Testing with Consumers for Research Guidance, Special Consumer Groups, Second Volume written by Louise S. Wu and published by ASTM International. This book was released on 1992 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the second in a series of symposia on Product Testing with Consumers for Research Guidance, this volume focuses on how to investigate special interest groups. The first section is concerned with design, analysis, and segmentation. The second section discusses considerations for testing with