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In this book, you'll discover the unseen strategies used by companies to take market share while driving profit rates that eclipse their competitors, their asso

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In his latest book, Randy MacLean lays out the best new strategy for using cost and profit numbers to optimize a company's customer base and market position. Us

Each year, billions of dollars are spent on marketing endeavors. Unfortunately, the vast majority of the money disappears into thin air, and marketing executive

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