Programming for TV, Radio & The Internet

Programming for TV, Radio & The Internet
Author :
Publisher : Taylor & Francis
Total Pages : 345
Release :
ISBN-10 : 9781136068850
ISBN-13 : 1136068856
Rating : 4/5 (856 Downloads)

Book Synopsis Programming for TV, Radio & The Internet by : Lynne Gross

Download or read book Programming for TV, Radio & The Internet written by Lynne Gross and published by Taylor & Francis. This book was released on 2012-11-12 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes real-life examples taken from the authors' experiences, and 250+ illustrations!


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This book is primarily about television and radio and it focuses on entertainment and informational programs coming to viewers as pre-produced units of content.