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Relationship Building in Public Relations
Language: en
Pages: 263
Authors: Petra Theunissen
Categories: Business & Economics
Type: BOOK - Published: 2017-09-22 - Publisher: Routledge

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This book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations, delving not only into the organization
Relationship Building in Public Relations
Language: en
Pages: 0
Authors: Petra Theunissen
Categories: Customer relations
Type: BOOK - Published: 2018 - Publisher:

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Setting the scene -- Relationships and relationship building -- Mediated relationships -- The PRP/PRP relationship -- The PRP/client relationship -- The PRP/jou
Public Relations As Relationship Management
Language: en
Pages: 394
Authors: Eyun-Jung Ki
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2015-04-24 - Publisher: Routledge

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The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relati
Public Relations As Relationship Management
Language: en
Pages: 274
Authors: John A. Ledingham
Categories: Business & Economics
Type: BOOK - Published: 2000 - Publisher: Routledge

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The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by pu
Today's Public Relations
Language: en
Pages: 561
Authors: Robert L. Heath
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: SAGE

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'Today's Public Relations' works to redefine the teaching of public relations by discussing it's connection to mass communication, but also linking it to it's r