Book of Donmon Teith

Don't fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing

How tech companies like Google, Airbnb, StubHub, and Facebook learn from experiments in our data-driven world—an excellent primer on experimental and behavior

Featuring engaging examples from diverse disciplines, this book explains how to use modern approaches to quasi-experimentation to derive credible estimates of t

Every company's ability to innovate depends on a process of experimentation whereby new products and services are created and existing ones improved. But the co

An authoritative overview of the prior development, current state, and future opportunities in strategic management The strategic management field, now a vibran