Book of Donmon Teith

This book provides an overview of recent and current research which defines and scopes the field of responsible marketing in one single edited book. It brings t

This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways th

The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the

Business Ethics in Practice is essential reading for all undergraduate, postgraduate and MBA students looking to ensure they act responsibly and make the right