Related Books

Selected Aspects of Consumer Behavior
Language: en
Pages: 560

Selected Aspects of Consumer Behavior

Authors:
Categories: Consumer behavior
Type: BOOK - Published: 1977 - Publisher:

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Selected Aspects of Consumer Behavior
Language: en
Pages: 572

Selected Aspects of Consumer Behavior

Authors:
Categories: Consumers
Type: BOOK - Published: 1977 - Publisher:

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Social Influence and Consumer Behavior
Language: en
Pages: 0

Social Influence and Consumer Behavior

Authors: Daniel J. Howard
Categories: Consumer behavior
Type: BOOK - Published: 2014-09-11 - Publisher: Psychology Press

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This collection of innovative essays examines the effects of social influence on consumer behavior processes and outcomes. The research focus is on social and c
Consumer Behavior
Language: en
Pages: 562

Consumer Behavior

Authors: Solomon
Categories:
Type: BOOK - Published: 1973 - Publisher: Pearson Education India

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Emotion and Reason in Consumer Behavior
Language: en
Pages: 182

Emotion and Reason in Consumer Behavior

Authors: Arjun Chaudhuri
Categories: Business & Economics
Type: BOOK - Published: 2006-08-14 - Publisher: Routledge

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Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound acade