Download or read book Social Media in Travel, Tourism and Hospitality written by Marianna Sigala and published by Ashgate Publishing, Ltd.. This book was released on 2012 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, this book presents cutting-edge theory, research and case studies. It investigates web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, as well as examining the ways in which firms reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management.