Book of Donmon Teith

This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes. Higher education instit

This book gathers extended versions of the best papers presented at the Global Joint Conference on Industrial Engineering and Its Application Areas (GJCIE), hel

Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, busine

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve