Book of Donmon Teith

Space Marketing introduces marketing principles, strategies, and tactics through the lens of space. The space industry is changing and the competition is explod

Space activities are currently in a transitional phase: the shift from publicly financed to private activities is a result of reduced public funding and increas

Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . . Providing a truly innovative product or service is

The space industry is changing. Over 70 countries have entered the space race. Marketing will become critical as more companies compete for business, investors,

The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences beco