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Sports marketing is not only a global phenomenon, but also a major industry in its own right. This book breaks new ground in that it combines the theory and the
Sports Marketing Europe:The Legal and Tax Aspects
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This book is a useful, non-academic and comprehensive first reference book intended for the business community, sporting clubs, sponsors, international sports a
Principles and Practice in EU Sports Law
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Principles & Practice in EU Sports Law provides an overview of EU Sports Law. In particular it assesses sporting bodies' claims for legal autonomy from the 'ord
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International Taxation Law in Sports Events
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This book is the first academic contribution that deals with international taxation of income sources from sports events. Using an interdisciplinary approach, w