Store Design and Visual Merchandising, Second Edition

Store Design and Visual Merchandising, Second Edition
Author :
Publisher : Business Expert Press
Total Pages : 289
Release :
ISBN-10 : 9781631571138
ISBN-13 : 1631571133
Rating : 4/5 (133 Downloads)

Book Synopsis Store Design and Visual Merchandising, Second Edition by : Claus Ebster

Download or read book Store Design and Visual Merchandising, Second Edition written by Claus Ebster and published by Business Expert Press. This book was released on 2015-03-05 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading, you will have learned how shoppers navigate the store, how they search for products, and how you can make them find the products you want them to see. You will also be able to appeal to shopper emotions through the use of colors, scents, and music, as well as make shopping memorable and fun by creating unique experiences for your shoppers. The focus is on the practical applicability of the concepts discussed, and this accessible book is firmly grounded in consumer and psychological research. At the end of each chapter, you will find several takeaway points. The book concludes with the “Store Design Cookbook,” full of ready-to-serve recipes for your own store design and visual merchandising process.


Store Design and Visual Merchandising, Second Edition Related Books

Store Design and Visual Merchandising, Second Edition
Language: en
Pages: 289
Authors: Claus Ebster
Categories: Business & Economics
Type: BOOK - Published: 2015-03-05 - Publisher: Business Expert Press

DOWNLOAD EBOOK

The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised
Store Design and Visual Merchandising
Language: en
Pages: 217
Authors: Claus Ebster
Categories: Business & Economics
Type: BOOK - Published: 2011 - Publisher: Business Expert Press

DOWNLOAD EBOOK

Topics covered in the book include: goals and relevance of store design; design tips derived from environmental psychology; cognitive and affective approaches t
Visual Merchandising
Language: en
Pages: 0
Authors: Hearst Books
Categories: Display of merchandise
Type: BOOK - Published: 1997 - Publisher: Watson-Guptill Publications

DOWNLOAD EBOOK

Prized by manufacturers, retailers, and designers, this book bursts with state-of-the-art merchandising ideas.
Retail Desire
Language: en
Pages: 160
Authors: Johnny Tucker
Categories: Art
Type: BOOK - Published: 2004 - Publisher: Rotovision

DOWNLOAD EBOOK

Explains the visual merchandisers creative process and how they use design to attract customers.
Store Design
Language: en
Pages: 120
Authors: William R. Green
Categories: Shopping malls
Type: BOOK - Published: 2012-09-04 - Publisher:

DOWNLOAD EBOOK

Retail design is different. It's a specialty. When done well, it works like magic. You want to build successful stores that are magnets for attracting customers