Download or read book Strategic Alliances in Eastern and Central Europe written by Akmal S. Hyder and published by Elsevier. This book was released on 2003-06-05 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the beginning of the 1990s many Western firms entered Eastern and Central Europe (ECE) hurriedly, without thinking about the complexities associated with this region. Many promising business ideas failed due to lack of knowledge about the local environment, including social, cultural, political and human resource related issues.