Book of Donmon Teith

An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companie

An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companie

As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company convey

Following the CIM Advanced level syllabus in Marketing Communications, this text covers key areas of the process and includes pro-forma documents for topics suc

Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integr