Book of Donmon Teith

This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case s

This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and train

Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues.

This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and