Book of Donmon Teith

Sport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of

This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involv

Sports Marketing takes a strategic business perspective, keeping pace with the ever-changing environment of the sports world. Organized around a framework of th

Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process—an integration of marketing communication, public relations

Sport, and in particular the sporting environment, has undergone significant changes in recent decades. The social significance and commercialization of sport;