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Strategic Uses of Alternative Media
Language: en
Pages: 432
Authors: Robyn Blakemen
Categories: Business & Economics
Type: BOOK - Published: 2014-12-18 - Publisher: Routledge

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Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this book examines improving organ
Alternative Media
Language: en
Pages: 184
Authors: Chris Atton
Categories: History
Type: BOOK - Published: 2002 - Publisher: SAGE

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Drawing examples from the UK and the US, this volume offers an introduction to alternative media. It includes radical media as well as newer cultural forms such
Alternative Journalism
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Pages: 194
Authors: Chris Atton
Categories: Business & Economics
Type: BOOK - Published: 2008-11-20 - Publisher: SAGE

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"A provocative, inspiring and challenging intervention in both journalism and media studies.... Alternative Journalism is that rare book that services students
Integrated Marketing Communication
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Authors: Robyn Blakeman
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Type: BOOK - Published: 2018-02-01 - Publisher: Rowman & Littlefield

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Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integr
Resisting the News
Language: en
Pages: 235
Authors: Jennifer Rauch
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2020-12-29 - Publisher: Routledge

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Resisting the News brings together unique insights from activists and alternative-media users to offer a distinctive perspective on the problems of journalism t