Download or read book Building Design Strategy written by Thomas Lockwood and published by Simon and Schuster. This book was released on 2010-06-29 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can design be used to solve business problems? That's the question answered, in many innovative ways, by Building Design Strategy. Mark Dziersk, EunSool Kwon, Arnold Levin, Laura Weiss, and many more top-name contributors share their experience and insights. Topics explore the full range of issues today, including thinking ahead; adapting to challenges; developing tangible strategies; using design to convey ideas; choosing worthwhile projects to help growth; using design to create fiercely loyal customers.