Download or read book Customer-centered Telecommunications Services Marketing written by Karen G. Strouse and published by Artech House Publishers. This book was released on 2004-01-01 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Offering a strategy based on customer-centered marketing, this resource helps professionals assess their company's market potential and target desirable segments successfully. Readers gain practical insight in evaluating their present customer base and learn the best ways to adjust their marketing strategies to eliminate unprofitable customers and attract high-value replacements. Moreover, the book helps planners and managers become attuned to customer demand and presents a service portfolio with a high potential for success."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved