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The Complete Guide to Hospital Marketing, Second Edition
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A complete guide for the thoroughly modern healthcare marketer. Written for the marketer in the field using everyday language and scenarios that will help all m
The Complete Guide to Hospital Marketing
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Authors: Patrick T. Buckley
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Written specially for marketers just starting out in the healthcare industry, this comprehensive resource offers a variety of practical lessons that touch upon
Management Research in a Changing Climate
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Cardiovascular Transformation
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If you've been worried about how health care reform will affect your specialty and your future prospects - worry no more. In this timely report from cardiovascu
The Complete Guide to Strategic Marketing for the Cardiovascular Service Line
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The Complete Guide to Strategic Marketing for the Cardiovascular Service Line Charles W. Franc Understanding the essence of strategic marketing concepts, their