Book of Donmon Teith

Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing

Readers of this te×t are presented with an overview of the major steps in the marketing research process. The book details the importance of marketing research

In response to strong market feedback, Essentials of Marketing Research, 2e, was developed directly from the eight edition of William Zikmund's best-selling Exp

Essentials of Marketing Research provides a concise introduction to a subject rapidly evolving, not least through the impact of developments in information tech