Audience Evolution

Audience Evolution
Author :
Publisher : Columbia University Press
Total Pages : 266
Release :
ISBN-10 : 9780231150354
ISBN-13 : 0231150350
Rating : 4/5 (350 Downloads)

Book Synopsis Audience Evolution by : Philip M. Napoli

Download or read book Audience Evolution written by Philip M. Napoli and published by Columbia University Press. This book was released on 2011 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Napoli examines the ongoing redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics.


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In the early 20th century, a new and distinctive concept of the audience rose to prominence. The audience was seen as a mass -- a large collection of people mos