Book of Donmon Teith

A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,600 entries on topics spanning terms for traditional marketing techniques (fro

This dictionary incorporates terms from government and private sector organizations, making it an all-inclusive lexicon of international marketing and advertisi

Now students, instructors, and professionals everywhere can find clear, authoritative, explanations of more than 6,000 key business terms. Prepared by a noted e