Book of Donmon Teith

The first scholarly volume to investigate the impact of social media and other communication technologies on the global dissemination of the Korean Wave

While the influence of Western, Anglophone popular culture has continued in the global cultural market, the Korean cultural industry has substantially developed

"A representative book of contemporary Korean cultural studies!" This book introduces one remarkable media trend related to the influence of Korean media produc

Since the Korean Wave phenomenon started in 1997, Hallyu has undergone many changes. Geographically, while Asia has been the largest cultural market for the Kor

Combining global, media, and cultural studies, this book analyzes the success of Hallyu, or the "Korean Wave” in the West, both at a macro and micro level, as