Book of Donmon Teith

A valuable handbook on all aspects of marketing strategy, this essential book includes examples drawn from the world's most successful companies and provides ke

This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, includi

Training is a vital part of professional development, but how much of the time, effort and cost invested comes back in improved performance and profitability? T

Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landsca

HOW TO MAKE YOUR BUSINESS MORE PROFITABLE AND SUCCESSFUL THROUGH MARKETING.