Book of Donmon Teith

This book analyses the multinational enterprise using the example of the world motor industry. It begins by examining the multinational enterprise in general, c

The main thrust of Part 1 is to give some understanding of the concept of ‘global competition’. In doing so, the chapters rely heavily on industrial studies

The book focuses on the major environmental implications stemming from the growth of the multinational enterprise in a multiple currency world; the internationa

This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context

Through a series of international case studies, the nature and the geographical implications of the development of multinational corporations is examined. The v