Book of Donmon Teith

Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at the consumers most l

Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at the consumers most l

The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stag

Drawing on years of online research, this book presents key principles of life and wellbeing in the digital realm.